Brad Geddes began his career in the digital marketing industry by starting in SEO in 1996 and 1997, and then expanding into paid search in 1998. After experiencing burnout in a different field, he taught himself website design and entered the digital space as an at-home affiliate marketer for major companies like Amazon and eBay. […]

OpenAI is preparing to expand its advertising ambitions beyond brand awareness and into performance marketing, with new conversion-oriented ad formats designed to drive measurable actions. The move positions OpenAI more directly against Google and Meta by targeting the massive market of small and mid-sized businesses focused on leads, bookings and sales — not just impressions. […]

While auditing businesses across Prince Edward Island, I found the same problem repeatedly: companies with deep expertise were nearly invisible to AI systems because their knowledge wasn’t machine-readable. Many were respected leaders in biotech, manufacturing, hospitality, agriculture, and retail. But critical business information was buried in PDFs, locked behind forms, trapped in vague marketing copy, […]

In a recent PPC Live podcast conversation, Dean Kadi, Head of Paid Growth at One Link Media, shared a real-world agency experience where a client insisted on replacing high-performing Meta ads with heavily branded creative — despite clear evidence that the existing strategy was delivering strong results. The discussion highlights the tension agencies often face […]

Google is expanding its push into AI assistants for advertisers and retailers, embedding guidance tools directly into Merchant Center to simplify setup, troubleshooting and optimization. What’s happening. Google has been spotted testing Merchant Advisor, an AI-powered chatbot integrated into Google Merchant Center. The feature is currently in beta and appears designed to provide merchants with […]

AI-powered experiences like Google AI Overviews, Gemini, and Ask Maps are changing how customers discover local businesses. People are asking more detailed, conversational questions, and AI-powered systems can now influence which businesses get surfaced. Traditional rankings are only part of the visibility equation. Complete, accurate business information — including your Google Business Profile, reviews, photos, […]

In this episode of PPC Live The Podcast, I sit with Veronika Höller to unpack a real-world PPC mistake — from campaigns that looked perfect on the surface to the deeper issues that were quietly killing performance. From “perfect” campaigns to zero revenue Veronika Holler didn’t walk into a broken account. Quite the opposite. Everything […]

For over two decades, parked domains generated income for advertisers and publishers. Recent Google Ads policy changes restricting ads on parked, expired, or mistyped domains show that nothing lasts forever. If industry shifts have affected you, this article may interest you. Today, we’ll take a deeper look at domain monetization and whether you can still […]

Ask.com, formerly Ask Jeeves, which launched 29 years ago on June 3, 1996, before Google launched, shut down on May 1, 2026. Ask.com now has a turn down page that reads: Every great searchmust come to an end.As IAC continues to sharpen its focus, we have made the decision to discontinue our search business, which […]

Google is trying to simplify one of its most complex products, helping advertisers and analysts get more value from Google Analytics without deep technical expertise. What’s new. Google Analytics is rolling out Task Assistant, a guided workflow tool that surfaces tailored recommendations to improve property setup, data collection and reporting. How it works. Available in […]